Lithuania's Honorary Consuls: Daiva Navarrette, Los Angeles, California

Today, we begin a new series profiling Lithuania's Honorary Consuls in the United States. Thanks to Aiste Zalepuga who conducted the interviews with each Consul and collected additional materials. 

Daiva Navarrette has been serving as Lithuania's Honorary Consul in Los Angeles for three years. She was born and raised in the Los Angeles area and studied Economics at UCLA. After obtaining her degree, she worked for more than 17 years with investments and financial markets. 

Los Angeles, with a population of more than 18 million, is the 2nd largest city in the United States and the 11th largest globally. Among the biggest economic and culturally rich centers in the world, it is the epicenter of the entertainment and media industries. However, the city has also recently experienced a boom in tech startups, and boasts strong textile, garment, fashion, auto, defense, and advertising industries. International trade is significant as well. In fact, the ports of Los Angeles and Long Beach are two of the busiest in the world. And tourism too plays a vital role in LA's economy; more than 41 million people visited the city in 2012. 

Much of the world knows of Los Angeles as the home of Hollywood, as a place dominated by the entertainment industy (television, motion pictures, video games, and music). In truth, though, while Hollywood's presence is certainly visible and no doubt contributes substantially to LA's economy, it is not without competition. Few people are aware, for instance, that some of the most rapidly growing and promising industries in Los Angeles are, in fact, technology startups (noted above) and the green sector.